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Between juggling a full-time schedule and making sure everyone in my house—including the husband, daughter, dogs, and fish—are fed and relatively clean, I’ve seen firsthand how chaotic the content world can be. Especially in the digital space, where everyone’s competing for your attention in 15 seconds or less. That’s why I appreciated the insight from
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When I first started working in radio, my “personal brand” wasn’t something I thought about—it was just who I was: a voice on the air, a name people recognized in the community, and the person who could juggle playlists, station imaging, and little kid meltdowns like a pro. But now, in a world where everyone
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As a radio programmer, voiceover artist, and working mom balancing life with a kid, four dogs, and a fish named Bella, I know a thing or two about juggling attention spans—both human and digital. That’s why I was fascinated by a recent conference paper from Violot, Elmas, and Bilogrevic (2024), which digs deep into how
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The evolution of digital advertising has transformed passive promotion into an interactive branding experience. In the early days, banner ads and static content ruled the internet. But as mobile devices, social platforms, and AI personalization tools advanced, advertising shifted to storytelling, engagement, and real-time feedback. Garganas (2024) highlights how video ads have moved beyond TV-style
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Digital advertising is no longer just a business tool—it’s a personal branding powerhouse. In today’s media-saturated world, professionals build their brand identities by showing up where audiences are most engaged: online, on mobile, and in motion. Short-form video platforms like TikTok, YouTube Shorts, and Instagram Reels have redefined how we capture attention, personalize content, and
The Courtney Affect 