When I first started working in radio, my “personal brand” wasn’t something I thought about—it was just who I was: a voice on the air, a name people recognized in the community, and the person who could juggle playlists, station imaging, and little kid meltdowns like a pro. But now, in a world where everyone from executives to creators is told to “build their personal brand,” the question I keep coming back to is: How do you actually measure that?

Well, I found an answer—and it’s backed by data.

A peer-reviewed article by Szántó, Papp‑Váry, and Radácsi (2025) lays out a five-part framework for measuring Personal Brand Equity (PBE). They studied nearly 400 participants and identified five key dimensions that define a strong personal brand:
✅ Visibility
✅ Credibility
✅ Differentiation
✅ Online Presence
✅ Professional Networks

These aren’t just buzzwords—they’re measurable indicators of how effective your brand really is. As someone who works in communications and voiceover, I’ve learned how visibility can open doors, but it’s credibility and consistent differentiation that keep those doors from closing.

This research gives those of us in branding and strategy a concrete way to evaluate and improve personal branding. Whether you’re pitching a business, growing a career, or just trying to make sense of your LinkedIn presence, this framework offers a clear lens to view your impact—and your growth potential.

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Reference:
Szántó, P., Papp‑Váry, Á., & Radácsi, L. (2025). Research gap in personal branding: Understanding and quantifying personal branding by developing a standardized framework for personal brand equity measurement. Administrative Sciences, 15(4), 148. https://doi.org/10.3390/admsci15040148